Notes on: How Do I Get My Boss to Buy Into Accessibility?
- John Walker
- Dec 9, 2022
- 1 min read
A webinar by Hassell Inclusion, recording here, requires free registration
8 Steps for Business Change
1. Create a sense of urgency—why now?
Corp announcement/priority
New leader
Bidding for gov’t work
Winning new work
Create new product version
Following up on a survey or legal threat
Keeping up w competitive landscape
2. Build a guiding coalition—get your boss promoted! See it from their perspective
Personal or corp goal
Being innovative
Recognition, awards, PR
Reducing risk
Customer success
Possible allies:
Doers (PMs, devs etc)
Influencers (DEI leads etc)
Budget holders (IT/marketing directors etc)
C Suite
3. Form a strategic vision
Where are we now?
Scorecard, audit, competitive survey, current initiative
What are the benefits to the org
Meeting new goals
Fulfilling accessibility statement
Increase customer reach
Staying competitive & innovative
What does it take to get there?
Measure by investment, impact, effort, time
4. Enlist a volunteer army from w/in the org—DEI, PR, PM, C-level role etc
5. Enable actions by removing barriers
6. Generate short-term wins
7. Sustain acceleration
8. Institute change
Budget
What are you going to do?
You need a plan! see below
Why do we need budget?
Not a limited project but an ongoing program
When do you ask for it?
As part of a larger project, giving 3 months to work out details
Who do you ask?
Leads and the C suite/board
What do you ask for?
Benchmarking, competitive review, training, policies/procedures, procurement, governance, testing, audits
How do you ask?
Anchor cost against a number they understand, ie % of tech budget
Numbers, words, pictures, and stories
Where so you ask?
Building a coalition by conversations
Requesting the budget by business case, gov’t regs etc
Business case (the why and so what): Situation, problem, implication, need see HighHub
Additional Visuals
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